Marketing Performance Management

Use performance marketing to optimize, predict, and simulate impacts of marketing activity on sales revenue, marketing funnel metrics, and customer journey behavior. Create attribution models to ensure marketing efforts are measured across all interaction points. Anaplan's Marketing Performance Management app can help you identify the touches that drive customers to revenue.


Business Function
All IndustriesAutomotiveBankingMedia & EntertainmentOther
App Last Updated
56 MB
Terms & Conditions

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Why Anaplan for Marketing Performance Management?

Identify key behaviors that result in high velocity through the customer journey and predict which customers will also behave in the same way—then optimize campaigns to yield greater results.
Determine how influential your interactions with customers are and attribute success across activities to gain clearer insight to real results.
Learn how your marketing funnel is performing by understanding key metrics through each stage, and create KPIs to set benchmarks and track your progress.
Understand what is driving revenue and use this knowledge to ensure you get more for your spend.


What's new
Pre-built application
  • Download and start with one click from the Anaplan App Hub
  • Customizable business rules to meet unique business requirements
  • Purpose-built application with built-in best practices
  • No technical knowledge or skills required to implement and deploy
General features
  • Business user–friendly planning and analysis platform for self-service modeling, reporting, planning, and budgeting
  • Flexible dimensions and hierarchies to create and modify lists and hierarchies as your business changes
  • Role-based, secure access for relevant insight, clear accountability, and informed decisions
  • Plain-language formulas (no coding) for fast, simple, and user-enabled budget planning and analysis
  • Top-down and bottom-up planning to cascade, roll up, and aggregate plans the way you need, when you need
  • Multi-currency support across plans, forecasts, reports, and dashboards
Attribution modeling
  • Define attribution models
  • Automate assignment of results to activities using the defined attribution models
  • Use “what-if” scenarios to see how changes to attribution would impact plans
Marketing funnel analytics and performance monitoring
  • Understand your marketing performance metrics such as MQL to SQL and MQL to WON, as well as interactions to MQL
  • Define KPIs to measure and benchmark activity
  • Perform “what-if” analyses to gain insight into changes to funnel performance
  • Connect with Sales to align marketing effort to sales needs
Customer journey analysis
  • Analyze customers behavior through the journey
  • Learn what influences customers to move through the journey with greater velocity
Modeling, “what-if,” and forecasting
  • Quickly create, share, and compare scenarios and “what-if” analyses on key marketing and sales performance metrics
  • Unlimited “what-if” scenarios for proactive insight and better choices for immediate and longer-term impact
  • Marketing revenue contribution forecasting to model and see revenue impact of potential decisions before they are made
Salesforce integration (user interface/data)
  • Import Salesforce accounts and opportunities and create revenue forecasts quickly and easily based on historical campaign and opportunity data
  • Display Anaplan in a Salesforce user interface tab, providing transparency between the two applications
  • Bi-directional integration between Salesforce and Anaplan, including account, opportunity, and custom objects
Dashboards, reporting, and analytics
  • Built-in dashboard, reporting, and analytics capabilities with data visualization components (e.g., charts, graphs, maps, etc.)
  • Dashboards and reports are updated immediately
  • Analyze budget and forecasted revenue across the organization to make better decisions with actionable insights
Data integration
  • Data integration with any upstream system using pre-built connectors (e.g., CRM, ERP, HRIS, BI, etc.)
  • Leverage well-documented APIs for data integration
  • Built on one common platform to enable integration across all applications in the business
  • Import data into the system using CSV and text file format
  • Export data into Excel® or PDF
Microsoft Office integration
  • MS Office integration (Excel®, Word®, PowerPoint®)
  • Create pre-built reporting packs in PowerPoint® and have them updated with real-time data when required
User interface
  • Modern, intuitive, and easy-to-navigate user interface design created with the business user in mind
Real-time updates and reports
  • Real-time updates to dashboards and reports
Role-based security
  • Single, continuously monitored multi-tenant cloud platform and infrastructure
  • Role-based security and user management
  • Single sign-on
  • Auditing of changes, including data and metadata
  • Data segregation; no commingling
  • Disaster recovery and full data inscription
  • Ongoing testing and auditing of security and privacy
  • ISO 27k certified and/or SOC-audited facilities
Cloud solution
  • Reduce IT costs and resources by leveraging a marketing performance management application that was purposely built for the cloud with reliability, security, and compliance in mind (i.e., not an on-premise solution moved to the cloud)

What's new

February 27, 2016
  • Campaign attribution
  • Define attribution models
  • Automate assignment of results to activities using the defined attribution models
  • Use “what-if” scenarios to see how changes to attribution would impact plans

  • Connected Sales and Marketing funnel
  • Understand your marketing performance metrics such as MQL to SQL and MQL to WON
  • Forecast campaign performance based on interim results using historical drivers
  • Define KPIs to measure and benchmark activity
  • Perform “what-if” analyses to gain insight into changes to funnel performance
  • Connect with Sales Forecasting app to align marketing efforts to sales needs

  • Customer journey analysis
  • Analyze customer behaviors through the journey
  • Learn the activities and tactics that influence customers to move through the journey with greater velocity

  • Cohort analytics
  • Create cohorts from various metrics, including time periods, opportunity value, opportunity age
  • Analyze cohorts and create comparisons to identify campaigns that yield desired results 

Terms and conditions


Application Terms and Conditions: BY CLICKING TO PROCEED WITH DOWNLOAD OF THE APPLICATION, YOU ACKNOWLEDGE THAT THE TERMS BELOW SHALL GOVERN YOUR ACCESS AND USE OF THE APPLICATION. IF YOU DO NOT WISH TO BE BOUND BY THESE TERMS, DO NOT CLICK TO PROCEED. THIS APPLICATION IS NOT PROVIDED BY ANAPLAN, INC. AND THESE TERMS ARE NOT OFFERED BY ANAPLAN UNLESS ANAPLAN IS NAMED AS THE PROVIDER ON THE DOWNLOAD PAGE. USE OF THIS APPLICATION REQUIRES A VALID SUBSCRIPTION TO THE ANAPLAN HOSTED SERVICE, WHICH IS ONLY AVAILABLE THROUGH A SEPARATE AGREEMENT BETWEEN YOU AND ANAPLAN. Application Provider. The application named on the download page of the Anaplan App Hub (the “Application”) is provided by the party named on the download page (the “Application Provider”). Anaplan, Inc. (“Anaplan”) is not the Application Provider unless named as such on the download page. Terms and Conditions. This agreement (the “Terms”) contains the terms and conditions governing your use of the Application unless you have separately agreed to other terms with the Application Provider. These Terms are entered into solely between you and the Application Provider and shall become effective upon your download, access or use of the Application. Anaplan is not a party to these Terms unless it is the Application Provider. Grant of Rights; Anaplan Agreement. The Application Provider hereby grants you the nonexclusive, nontransferrable, nonsublicensable right to use the Application solely in connection with your authorized use of the Anaplan hosted service (the “Anaplan Service”). Your right to use the Application does not include the right to use the Anaplan Service, which requires a separate agreement between you and Anaplan (an “Anaplan Agreement”). You are not permitted to copy or redistribute the Application, but you may load the Application into your instance of the Anaplan Service and modify the Application in connection with your permitted use of the Anaplan Service. Evaluation and Production Use. Your right to access and use the Application is provided on a temporary basis and is limited to evaluation use for a thirty (30) day period beginning on the date of download (“Evaluation Period”). If your subscription under the Anaplan Agreement includes the right to use the Anaplan Service for the use cases covered by the Application, then you may use the Application for production purposes after the Evaluation Period, or earlier if the Application Provider agrees. If you do not have an Anaplan Agreement that includes your right to use the Anaplan Service for the use cases covered by the Application, then your right to access and use the Application will automatically terminate at the end of the Evaluation Period without notice from the Application Provider or Anaplan. Reservation of Rights. The Application contains valuable intellectual property rights of the Application Provider and you are not permitted to use or exploit such intellectual property rights except as explicitly permitted in these Terms. The Application Provider reserves all right, title and interest in the Application except for the rights explicitly granted to you in these Terms. Your right to use the Application will terminate immediately upon any breach of these Terms by you, or upon the termination or expiration of your Anaplan Agreement. Either party may terminate these Terms at any time in its discretion by providing the other party with notice, at which time your right to access and use the Application will terminate immediately.

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