This app lets you clearly define data driven criteria to segregate customers into three categories – Focus group, Strategic group and Other. Each group of customers may require different plan of execution. As an example, customers in the “Focus” group may require prioritized services, while those falling under “Strategic” may need more investments matching risks, and the “Others” may be safely planned as a group with-out material impact to revenue plans. The app is even more useful because it helps you do this analysis quickly based on the data that you already have. Another great value that you derive from this app is archival. Through archival, older analysis can be saved and compared with later ones to see how your assumptions changed over time. Such comparisons offers insight into the endurance of business strategies related to your customers.
The Customer Segmentation and Strategy app helps you frame, execute and validate your customer strategy making use of real marketplace data gathered over several years.
Valizant helps companies accelerate their journey to market-leading performance through improved alignment and effectiveness. Our mission is to help companies realize value from each segment of their journey through our coaching, consulting, solution design and implementation services.
We take a holistic approach which includes the functions - product, sales, marketing, operations and finance - and dimensions - people, process, data and technology - necessary to achieve that goal.
Our Road to Performance enables customers to minimize risk, accelerate time to value and retain flexibility throughout the journey with our agile methodology.
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