Customer Segmentation

Unpredictable changes in the marketplace require companies to frame strategies and align resources based on a deeper understanding of their customers. This means having their fingers on the pulse and a heightened awareness of customer behavior. However, as their customer base grows, most organizations lack tools and processes that can help them see these shifting trends. The paradox though is that, most often the data that is necessary to discover these shifts lies unused in their own custody for the want of tools that present this information in a way that facilitates analysis and decision making. Valizant’s Customer Segmentation and Strategy app offers a solution to this problem.

This app lets you clearly define data driven criteria to segregate customers into three categories – Focus group, Strategic group and Other. Each group of customers may require different plan of execution. As an example, customers in the “Focus” group may require prioritized services, while those falling under “Strategic” may need more investments matching risks, and the “Others” may be safely planned as a group with-out material impact to revenue plans. The app is even more useful because it helps you do this analysis quickly based on the data that you already have. Another great value that you derive from this app is archival. Through archival, older analysis can be saved and compared with later ones to see how your assumptions changed over time. Such comparisons offers insight into the endurance of business strategies related to your customers.

The Customer Segmentation and Strategy app helps you frame, execute and validate your customer strategy making use of real marketplace data gathered over several years.


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3.6 MB
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Why Anaplan for Customer Segmentation ?

Use organization’s business data to segment customers based on their revenue contributions and strategic fit. Frame appropriate execution strategies for different group of customers. Create a plan focused on fewer customer accounts that are most likely to drive business objectives.
Increase awareness of changing customer behavior using business data collected and analyzed over multiple periods. Observe revenue contribution pattern for each customer segment over the years. Recognize shifts and trends in customers’ behavior and use this information to plan better.
Question your current assumptions and customer segmentation strategy in the light of business outcomes. If your customer strategy is not getting you the desired results, revisit your strategy and re-plan execution. Overrule segmentation suggestions based on expert judgement if necessary.
Simplify your customer segmentation review process using Valizant’s production grade, ready to plug-in and easy to use app. Create formal review cycles concluding in a final approval step. Archive each version of segmentation policy for future reference and retrospective analysis.


Segmentation business rules configuration
  • Using business rules configured in this app, divide your customers into different groups. You may group customers based on actual revenue, sales forecast, recent market trends or any data point that is a strategic indicator.
Rule based segmentation and recommendation
  • Review the app recommended strategy for grouping customers at global and regional levels. Compare the contribution of these focus and strategic groups of customers versus other customers.
Segmentation review vis-a-vis current plan
  • Review your current plan with app recommended customer segmentation. Make adjustments to current plan based on app recommendation, if necessary. You may also choose to overrule the app recommendation based on expert judgement or strategy.
Retrospective analysis
  • Compare your current customer segments with past segmentation that are available in archive. Observe how the population and composition of each segment changed over time. Validate your current assumptions based on the past evidences.
Override segmentation suggestions
  • Make changes to segmentation policy whenever necessary to make it more aligned with the business scenario. Regroup any set of customers based on judgement.
Formalize a process
  • Make customer segmentation review activity a formal and traceable cycle in your organization. Go through a review and approval process after which the segments are locked for the period.
Policy archival
  • Archive older segmentation snapshots for retrospective analysis. This offers a way to validate older assumptions and evaluate durability of customer strategy.


Valizant helps companies accelerate their journey to market-leading performance through improved alignment and effectiveness. Our mission is to help companies realize value from each segment of their journey through our coaching, consulting, solution design and implementation services.

We take a holistic approach which includes the functions - product, sales, marketing, operations and finance - and dimensions - people, process, data and technology - necessary to achieve that goal.

Our Road to Performance enables customers to minimize risk, accelerate time to value and retain flexibility throughout the journey with our agile methodology.


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Long Beach, CA 90802

United States


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Terms and conditions


Application Terms and Conditions: BY CLICKING TO PROCEED WITH DOWNLOAD OF THE APPLICATION, YOU ACKNOWLEDGE THAT THE TERMS BELOW SHALL GOVERN YOUR ACCESS AND USE OF THE APPLICATION. IF YOU DO NOT WISH TO BE BOUND BY THESE TERMS, DO NOT CLICK TO PROCEED. THIS APPLICATION IS NOT PROVIDED BY ANAPLAN, INC. AND THESE TERMS ARE NOT OFFERED BY ANAPLAN UNLESS ANAPLAN IS NAMED AS THE PROVIDER ON THE DOWNLOAD PAGE. USE OF THIS APPLICATION REQUIRES A VALID SUBSCRIPTION TO THE ANAPLAN HOSTED SERVICE, WHICH IS ONLY AVAILABLE THROUGH A SEPARATE AGREEMENT BETWEEN YOU AND ANAPLAN. Application Provider. The application named on the download page of the Anaplan App Hub (the “Application”) is provided by the party named on the download page (the “Application Provider”). Anaplan, Inc. (“Anaplan”) is not the Application Provider unless named as such on the download page. Terms and Conditions. This agreement (the “Terms”) contains the terms and conditions governing your use of the Application unless you have separately agreed to other terms with the Application Provider. These Terms are entered into solely between you and the Application Provider and shall become effective upon your download, access or use of the Application. Anaplan is not a party to these Terms unless it is the Application Provider. Grant of Rights; Anaplan Agreement. The Application Provider hereby grants you the nonexclusive, nontransferrable, nonsublicensable right to use the Application solely in connection with your authorized use of the Anaplan hosted service (the “Anaplan Service”). Your right to use the Application does not include the right to use the Anaplan Service, which requires a separate agreement between you and Anaplan (an “Anaplan Agreement”). You are not permitted to copy or redistribute the Application, but you may load the Application into your instance of the Anaplan Service and modify the Application in connection with your permitted use of the Anaplan Service. Evaluation and Production Use. Your right to access and use the Application is provided on a temporary basis and is limited to evaluation use for a thirty (30) day period beginning on the date of download (“Evaluation Period”). If your subscription under the Anaplan Agreement includes the right to use the Anaplan Service for the use cases covered by the Application, then you may use the Application for production purposes after the Evaluation Period, or earlier if the Application Provider agrees. If you do not have an Anaplan Agreement that includes your right to use the Anaplan Service for the use cases covered by the Application, then your right to access and use the Application will automatically terminate at the end of the Evaluation Period without notice from the Application Provider or Anaplan. Reservation of Rights. The Application contains valuable intellectual property rights of the Application Provider and you are not permitted to use or exploit such intellectual property rights except as explicitly permitted in these Terms. The Application Provider reserves all right, title and interest in the Application except for the rights explicitly granted to you in these Terms. Your right to use the Application will terminate immediately upon any breach of these Terms by you, or upon the termination or expiration of your Anaplan Agreement. Either party may terminate these Terms at any time in its discretion by providing the other party with notice, at which time your right to access and use the Application will terminate immediately.

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