Strategy Planning and Analysis

Companies today are suffering from being too focused on short term operational decisions. What truly matters for companies is to drive their strategic execution year after year to achieve short/long term objectives. A common challenge for companies is that they don't have a sustainable process to define and evaluate their strategic decisions across their organization and over years. This app provides a standardized approach, a best-in class methodology and a step-by-step procedure for setting up and evaluating market opportunities. The app calculates the market size for a portfolio of activities/opportunities and provides a decision matrix based on customizable criteria. Across all company's organizations or market structure, the app also provides fine grade access to data to analyses, compare and evaluate each opportunity over years. Ideally this apps will be part of a year to year budget forecasting process. Corporate teams can leverage this app to drive their strategic decisions for market growth opportunities, acquisition opportunities, new technology market evaluation, plant capacities calculation or business plan revenue calculation.


Business Function
FinanceSalesMarketingStrategic Planning
Aerospace & DefenseAutomotiveCPGEngineering & ConstructionHealthcareHigh TechManufacturingMedical Device ManufacturingOil & GasOtherPharmaSoftwareTelecom
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The Strategy Planning and Analysis apps is available in two versions:
    1. Free & Demo
    • Standardized market opportunities
    • Standardized decision matrix
    • Sanitized data for live demonstration: 3 regions, 8 opportunities and 10 decision criteria
    2. Enterprise
    • Company, organization, market and opportunity settings
    • Scenario settings and what if simulation
    • Multi-organizational analysis: country, market, opportunity and year
    • Detailed and customizable market feedback interview follow-up
    • Bottom-up approach for market and opportunity economic sizing
    • Detailed market or opportunity economic sizing over years and over organization
    • Market and opportunity portfolio calculated metrics in graphical layouts
    • Customizable decision matrix that helps management in their strategic decisions
    • Standardized MS PowerPoint template for presentation to steering committee
    • User documentation to leverage full potential of the apps
    • On-line end user support for apps usage
    • The free version of the app is designed to demonstrate the full potential of the Strategy Planning and Analysis App. To get the Free or Enterprise version, please contact us.


    Daydream provides world leading chemistry companies with a comprehensive Market Strategy offer, including B to B Market Assessment to back their product launch, New Business Development to initiate new sales opportunities, Sales Force Support and B to B Consulting and Coaching. Our people work across the world, with offices in Shanghai, Philadelphia and Cologne, to serve our clients with tailor-made consulting services meeting their specific needs.


    Kaiser-Wilhelm-Ring 13

    50672 Köln



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    Terms and conditions


    Application Terms and Conditions: BY CLICKING TO PROCEED WITH DOWNLOAD OF THE APPLICATION, YOU ACKNOWLEDGE THAT THE TERMS BELOW SHALL GOVERN YOUR ACCESS AND USE OF THE APPLICATION. IF YOU DO NOT WISH TO BE BOUND BY THESE TERMS, DO NOT CLICK TO PROCEED. THIS APPLICATION IS NOT PROVIDED BY ANAPLAN, INC. AND THESE TERMS ARE NOT OFFERED BY ANAPLAN UNLESS ANAPLAN IS NAMED AS THE PROVIDER ON THE DOWNLOAD PAGE. USE OF THIS APPLICATION REQUIRES A VALID SUBSCRIPTION TO THE ANAPLAN HOSTED SERVICE, WHICH IS ONLY AVAILABLE THROUGH A SEPARATE AGREEMENT BETWEEN YOU AND ANAPLAN. Application Provider. The application named on the download page of the Anaplan App Hub (the “Application”) is provided by the party named on the download page (the “Application Provider”). Anaplan, Inc. (“Anaplan”) is not the Application Provider unless named as such on the download page. Terms and Conditions. This agreement (the “Terms”) contains the terms and conditions governing your use of the Application unless you have separately agreed to other terms with the Application Provider. These Terms are entered into solely between you and the Application Provider and shall become effective upon your download, access or use of the Application. Anaplan is not a party to these Terms unless it is the Application Provider. Grant of Rights; Anaplan Agreement. The Application Provider hereby grants you the nonexclusive, nontransferrable, nonsublicensable right to use the Application solely in connection with your authorized use of the Anaplan hosted service (the “Anaplan Service”). Your right to use the Application does not include the right to use the Anaplan Service, which requires a separate agreement between you and Anaplan (an “Anaplan Agreement”). You are not permitted to copy or redistribute the Application, but you may load the Application into your instance of the Anaplan Service and modify the Application in connection with your permitted use of the Anaplan Service. Evaluation and Production Use. Your right to access and use the Application is provided on a temporary basis and is limited to evaluation use for a thirty (30) day period beginning on the date of download (“Evaluation Period”). If your subscription under the Anaplan Agreement includes the right to use the Anaplan Service for the use cases covered by the Application, then you may use the Application for production purposes after the Evaluation Period, or earlier if the Application Provider agrees. If you do not have an Anaplan Agreement that includes your right to use the Anaplan Service for the use cases covered by the Application, then your right to access and use the Application will automatically terminate at the end of the Evaluation Period without notice from the Application Provider or Anaplan. Reservation of Rights. The Application contains valuable intellectual property rights of the Application Provider and you are not permitted to use or exploit such intellectual property rights except as explicitly permitted in these Terms. The Application Provider reserves all right, title and interest in the Application except for the rights explicitly granted to you in these Terms. Your right to use the Application will terminate immediately upon any breach of these Terms by you, or upon the termination or expiration of your Anaplan Agreement. Either party may terminate these Terms at any time in its discretion by providing the other party with notice, at which time your right to access and use the Application will terminate immediately.

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