Increase speed and control of your marketing activities. Build marketing plans and budgets that are aligned to corporate and sales objectives. Remove painful spreadsheets from financial management processes. Continuously optimize performance based on ROI and attribution data.

Marketing
Channel Management Budgeting
Anaplan's Content Inventory Management app keeps your content items organized through your content journey.
Marketing
Content Inventory Management
Automatically consolidate planning input from the costcenter owners
Marketing
Costcenter Planning
This app lets you clearly define data driven criteria to segregate customers into three categories – Focus group, Strategic group and Other.
Marketing
Customer Segmentation
Through this model, you’ll be able to select and import “Like-SKU” data at the distribution center level and then present several dashboards and views to be able to work the data from different supply chain perspectives.
Marketing
Innovation Forecasting - Top Down
Accurately forecast the life cycle of your products, planning for the introduction of new products and ending the life of products.
Marketing
Market Forecasting for Manufacturing
With this app from Daydream, corporate strategy teams can analysis B2B services or products across region, market & application.
Marketing
Strategy Planning and Analysis
Plan and optimize marketing spend to create higher ROI from marketing plans. Define and track campaigns and budgets with instant visibility into predicted revenue generation based on historical marketing performance metrics.
Marketing
Marketing Resource Management
Use this powerful app from Abacist Analytix to quickly adopt CPG revenue planning best practices.
Marketing
CPG Customer Account Planner
Anaplan’s Marketing Performance Management app increases the efficiency of marketing teams by providing capabilities to plan, manage, and optimize marketing spend across channels, departments, and geographies.
Marketing
Marketing Performance Management
The Market Share and Growth Forecasting app from Anaplan is perfect for business owners, corporate finance and strategy teams.
Marketing
Market Share and Growth Forecasting
This version of the Marketing Resource Management app contains the same functionality as the standard version, and in addition, connects to the Data Hub v1.0.0
Marketing
Data Hub - Marketing Resource Management
This app will enable you to drive higher gross margins and net sales by ensuring you are targeting the right customers, locations, and products.
Marketing
Trade and Promotion Planning